Source3Media Has Achieved G7 Master Facility Colorspace Qualification
by Kim Tonkovich; October 12, 2021
Source3Media Has Achieved G7 Master Facility Colorspace Qualification
G7 Master Facility Colorspace is the highest Idealliance distinction, demonstrating that our facility has proven quality leadership in print, premedia, and creative services.
This high level of distinction is the most stringent, and shows that Source3Media is maintaining extremely tight tolerances throughout the whole color space. Source3Media can assure that our printing system can consistently reproduce the entire color space and not just the primaries and secondaries (CMY and RGB).
G7 is an industry-leading set of specifications for achieving gray balance. It is the driving force for achieving visual similarity across all print processes. Simply, it is a universal calibration methodology that brands, buyers and creatives seek out to ensure the integrity of their brands.
WHY DO BRANDS, BUYERS & CREATIVES USE QUALIFIED G7 SUPPLIERS?
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CONSISTENCY :
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Color is an important part of why people embrace (or reject) a brand
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Color greatly contributes to perceived value and quality
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Color and color quality enhance consumers’ experience with the product and add to its public repuration
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Color is one of the most emotional attributes of a brand
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Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty
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Ensures reprints will always look the same
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Provides color consistency from proof-to-print
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EFFICIENCY :
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Reduced design times, faster turnaround as design occurs internally rather than on press
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Reduced cost of proofing and shipping prior to print
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Reduced need for on-site press checks, travel, and other tasks based on visual approval methods
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Reduced waste and make ready time during press runs
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Higher consistency in reprints
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