by Kim Tonkovich

50 Marketing Statistics You NEED To Know For Your Campaign

Methods of marketing are ever-changing and will continue to evolve well into the future.  If you want to stay at the forefront with your business, it's important to keep up with new methods and trends on an ongoing basis.  You need to have an understanding of your audience and what grabs and keeps their attention.  With these 50 Marketing Statistics You NEED To Know For Your 2021 Campaign, you can develop a starting point for a strategy and an action plan to keep up with today's marketing trends.

DIRECT MAIL MARKETING

• Direct mail recipients purchase 28% more items and spend 28% more money than people who don't receive it
• 73% of Americans say they prefer being contacted by businesses through direct mail because they can read it whenever they want to
• Oversized envelopes have an average response rate of 5%, postcards on average receive 4.25%, dimensional mailers 4%, catalogs 3.9%, and letter-size envelopes 3.5%
• According to a poll of mail carriers, advertising mail is, on average, kept in a household for 17 days

• The United States Postal Service estimates that 60% of catalog recipients visit a company's website after receiving the catalog
• Consumers age 45-54 have the highest direct mail response rate at 14.1%
• The Data & Marketing Association found that up to 90% of direct mail gets opened, while only 20-30% of emails are opened.  And the response rate for direct mail is up to 9x higher than that of email

VIDEO MARKETING

• People Spend an average of 2.6x more time on web pages with video than without, with an average time of 7 minutes 21 seconds on pages with video and an average of 2 minutes 48 seconds on pages without
• Marketers that incorporate video into their campaigns see 34% higher conversion rates
• Content with videos can increase organic search results by 50x

• Responsify's Top Digital Marketing Statistics 2021 reports that videos posted by businesses on social media have a 6.15% engagrement rate, compared to regular posts which receive about 1.3%
• Emails that include video cips result in up to as much as a 300% increase in click-through rates
• 18 to 34 year old's use YouTube 7.9% more often than basic cable and 14.5% more often than premium cable

• YouTube reaches more US consumers age 18-49 in an average week than all cable TV networks COMBINED

SOCIAL MEDIA MARKETING

• According to 99 Firms, 80% of B2B social media leads come from LinkedIn
• HootSuite estimates that marketing messages sent through LinkedIn InMail have a 300% higher response rate than regular email
• Over 46% of all social media traffic to company websites comes from LinkedIn

• 84% of business executives say they will check out a company's social media pages before committing to a purchase decision
• The best times to post about consumer goods on FaceBook are Wednesdays at 1:00pm and Fridays at 11:00am, on Instagram is Wednesdays at 3:00pm, and on Twitter is Sundays at 11:00am.  And the best times to post on LinkedIn are Wednesdays between 8:00-10:00am and at noon, Thursdays at 9:00am and from 1:00-2:00pm, and Fridays at 9:00am
• According to Twitter, tweets with hashtags get 100% more engagements than tweets without
• Only 2% of tweets have an image, but those that do see 55% more engagement.  And those with video attract 10 times more engagements
• Of the people surveyed by FaceBook for Business, after seeing a product or service on Instagram, 79% said they searched for more information, 65% said they visited the brand's website or app, 46% made a purchase online or offline, 37% visited a retail store, 31% followed the brand's account online, and 29% talked to someone about it
• From 2014 to 2020, Instagram added 52.1 million new users (more than FaceBook and Twitter COMBINED), while FaceBook added 24.2 million and Twitter added 22.4 million
• In both 2019 and 2020, TikTok had more downloads than Instagram and FaceBook.  32.5% of US TikTok users are between the ages of 10-19, 29.5% between the ages of 20-29, 16.4% between the ages of 30-39, 13.9% between 40-49, and 7.1% over age 50

CONTENT MARKETING

• Responsify indicates that you can expect about 67% more leads every month if your brand has a blog (compared to ones that don't), and that 70% of Internet users want to learn about products through content versus traditional advertisements
• 52% of B2B buyers say they are significantly more likely to buy from a vendor if they've read their articles and blog content
• The average word length of article and blog content pages that rank on the first page of Google results is 1,890 words

• Including images in articles can result in as much as 94% more views
• Listicles tend to get 218% more shares than "how-to" tutorials
• According to the Content Marketing Institute, email newsletters are the best way to nurture leads, and your email subscribers are the leads closest to making a purchase.  A third of B2B marketers consider e-newsletters their #1 closing tool
• According to OptinMonster, on average, there is a 4400% ROI on email marketing
• Personalized emails show 6x higher conversion rates than non-personalized emails
• Emails with the highest open rate have a subject line with between 6-10 words

WEBSITE CONTACT FORMS

• According to WP Forms, asking for a phone number in your online contact form has the worst impact on conversion rates. According to research, asking for a mandatory phone number leads to 37% form abandonment. However, making a phone number optional nearly doubles form completion
• Contact forms that are multi-step and conditional can lead to up to 300% more conversions

• Rather than using the word "Submit", contact forms that have buttons that read "Go", "Click Here", "Download" or "Register" have a 25-30% higher conversion rate
• Web forms that result in the highest conversion rates have 5 form fields
• Forms that contain drop-downs have the highest abandonment rates

CUSTOMER TESTIMONIALS

• Page conversions can increase by as much as 34% if the landing page includes a customer testimonial
• 92% of consumers read online reviews before making a purchase
• 72% of consumers say they will make a purchase only after reading a positive review
• Having 10 or more customer reviews can increase your Google Business listings rank by 15-20%
• Customer testimonials alongside expensive items can increase conversions by 380%

• 2/3 of consumers say they are more likely to make a purchase after watching a testimonial about how a business, product, or service helped them

INFOGRAPHICS

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References

• "Our Videos Dramatically Increased Our Visitors' Time on Page", by Exra Fishman; Wistia; December 15, 2016
• "The Benefits of Using Video on Landing Pages", Unbounce; 2020
• "LinkedIn Statistics"; 99 Firms; 2020
• "Top Digital Marketing Statistics 2021"; Cameron; Responsify.com; January 06, 2021
• "30 Crucial B2B Marketing Statistics (2021)"; Brian Dean; BackLinko; February 02, 2021
• "99+ Mind-Blowing Digital Marketing Statistics (2021)"; Lisa Gennaro; WPForms Blog; December 31, 2020
• "14 Form Conversion Best Practices (Backed by Research)"; Syed Balkhi; WPForms.com; November 17, 2020
• "101 Unbelievable Online Form Statistics & Facts for 2021"; Lindsay Liedke; WPForms.com; December 31, 2020
• 70+ Digital Marketing Statistics to Know in 2021"; MediaValet.com; obtained February 2021
• "The Best Times to Post on Social Media in 2020"; by Elizabeth Arens; SproutSocial; August 03, 2020
• "Twitter Agency Playbook 2019"; @TwitterBusiness; 2019
• "How Instagram Boosts Brands and Drives Sales"; FaceBook for Business; February 06, 2019
• "US Social Network Users and Penetration, by Platform, 2014-2020"; eMarketer.com
• "10 Surprising Stats You Didn't Know About Marketing on LinkedIn"; by Alex Rynne; LinkedIn Marketing Solutions Blog; February 01, 2017
• "YouTube Now Has 2 Billion Monthly Users, Who Watch 250 Million Hours on TV Screens Daily"; by Todd Spangler; Variety.com; May 03, 2019
• "Worldwide & US Download Leaders 2020"; by Adam Blacker; Apptopia; January 07, 2021
• "TikTok Was Bigger Than Instagram Last Year After Passing the 1 Billion Download Mark"; by Isobel Asher Hamilton; BusinessInsider.com; February 27, 2019
• "Distribution of TikTok Users in the United States as of June 2020 By Age Group"; H. Tankovska; Statista; January 28, 2021
• "How a Customer Reviews Strategy Can Impact SEO"; by Tereza Litsa; Search Engine Watch; September 06, 2016
• "Exploring How Reviews Affect Conversion Rates"; Power Reviews; March 2021
• "Testimonials Statistics 2020"; WyzOwl; 2019
• "29 Infographic Statistics You Need to Know in 2021"; by Brian Nuckols; Visme.co; March 2021
• "Direct Mail Statistics You Need to Know in 2021"; Ivana Vojinovic; SmallBizGenius; January 06, 2021