Source3Media Has Achieved G7 Master Facility Colorspace Qualification

by Kim Tonkovich; October 12, 2021 Source3Media Has Achieved G7 Master Facility Colorspace Qualification G7 Master Facility Colorspace is the highest Idealliance distinction, demonstrating that our facility has proven quality leadership in print, premedia, and creative services. This high level of distinction is the most stringent, and shows that Source3Media is maintaining extremely tight tolerances…

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A Timeline History of Advertising

A Timeline History of Advertising

by Kim Tonkovich; June 08, 2021 A Timeline History of Advertising There’s a lot that can be learned from hundreds of years of history in advertising, with some methods invented centuries ago still used today.  Here we have a fun and interesting glimpse of the past and the evolution of advertising through today. 1440-1450  Johannes…

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50 Marketing Statistics You NEED To Know For Your 2021 Campaign

50 Marketing Statistics

by Kim Tonkovich; May 10, 2021 50 Marketing Statistics You NEED To Know For Your 2021 Campaign Methods of marketing are ever-changing and will continue to evolve well into the future.  If you want to stay at the forefront with your business, it’s important to keep up with new methods and trends on an ongoing…

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2021 Guide to a Successful Trade Show Booth

2021 Guide to a Successful Trade Show Booth

by Kim Tonkovich; April 12, 2021 2021 Guide to a Successful Trade Show Booth Exhibiting and sponsoring at a trade show can be a huge investment.  Most businesses measure the success of their trade show by the number of leads retrieved and the ROI.  With events starting up again in 2021, it’s important that you…

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Can I Still Have a Catalog?

Can I still have a catalog?

by Kim Tonkovich; March 15, 2021 Can I Still Have a Catalog? Especially during a time when shoppers may be feeling a little leery about walking into a brick and mortar store, it’s more important than ever for businesses to get creative and explore various marketing channels that can help drive sales.  Since the first…

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Gotcha! The Art of Behavioral Economics and Consumer Influence

Behavioral Economics and Consumer Influence

by Kim Tonkovich; November 12, 2020 Behavioral Economics, in general, is a field of study related to how certain stimuli affect consumer economic decisions.  When you bought your big screen TV, are you sure YOU really picked it out?  How much control do you think you have over your own purchasing decisions?  And how do…

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Save a tree! Print more stuff!

Save a Tree

Wait…what? by Kim Tonkovich; October 26, 2020 Throughout the years, how many times have you decided not to print and to instead send or receive something electronically, saying, “Save a tree!” You probably can’t even count. But I’ve got news for you. The much publicized notion that refraining from printing and opting for electronic communications…

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10 Must-Have Marketing Materials for your Business

marketing materials

by Kim Tonkovich; October 13, 2020 Your marketing collateral is like a 24/7 sales executive that promotes and represents your business. Branding is essential everywhere in your company. The right type of marketing collateral with a targeted message will help build awareness, generate leads, promote products, and re-engage existing customers. Your brands’ identity system, which…

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Sprucing Up Your Online & Printed Product Images With CGI

CGI

by Kim Tonkovich; October 01, 2020 Have you ever wondered when you’re browsing an online store or print catalog how retailers capture such beautiful photos of their products? They must spend a ton of money on commercial photography studios, props, and set stylists, right? Well, not always. How do they do it? Well, they may…

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