Source3Media Has Achieved G7 Master Facility Colorspace Qualification

by Kim Tonkovich; October 12, 2021 Source3Media Has Achieved G7 Master Facility Colorspace Qualification G7 Master Facility Colorspace is the highest Idealliance distinction, demonstrating that our facility has proven quality leadership in print, premedia, and creative services. This high level of distinction is the most stringent, and shows that Source3Media is maintaining extremely tight tolerances…

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A Timeline History of Advertising

A Timeline History of Advertising

by Kim Tonkovich; June 08, 2021 A Timeline History of Advertising There’s a lot that can be learned from hundreds of years of history in advertising, with some methods invented centuries ago still used today.  Here we have a fun and interesting glimpse of the past and the evolution of advertising through today. 1440-1450  Johannes…

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50 Marketing Statistics You NEED To Know For Your 2021 Campaign

50 Marketing Statistics

by Kim Tonkovich; May 10, 2021 50 Marketing Statistics You NEED To Know For Your 2021 Campaign Methods of marketing are ever-changing and will continue to evolve well into the future.  If you want to stay at the forefront with your business, it’s important to keep up with new methods and trends on an ongoing…

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2021 Guide to a Successful Trade Show Booth

2021 Guide to a Successful Trade Show Booth

by Kim Tonkovich; April 12, 2021 2021 Guide to a Successful Trade Show Booth Exhibiting and sponsoring at a trade show can be a huge investment.  Most businesses measure the success of their trade show by the number of leads retrieved and the ROI.  With events starting up again in 2021, it’s important that you…

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Come In, We’re Awesome! : Tips for Designing Your Signage

Tips for Designing Your Signage

by Kim Tonkovich; March 29, 2021 Come In, We’re Awesome! : Tips for Designing Your Signage As you know, there are countless types of business signs in many different shapes and sizes.  There are outdoor signs, indoor signs, posters, banners, table tents, LED signs, window graphics, directional signs.  You name it…there’s a sign for it!…

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Can I Still Have a Catalog?

Can I still have a catalog?

by Kim Tonkovich; March 15, 2021 Can I Still Have a Catalog? Especially during a time when shoppers may be feeling a little leery about walking into a brick and mortar store, it’s more important than ever for businesses to get creative and explore various marketing channels that can help drive sales.  Since the first…

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Does Your Package Have Swag? : Custom Package and Box Design, Part 1

Custom package and box design

by Kim Tonkovich; February 15, 2021 Does Your Package Have Swag? : Custom Package and Box Design, Part 1 We’ve all heard the saying, “That person has swagger.”  In modern times, swagger is used to describe someone that has an attractive sense of style, skills, and charisma. Or perhaps you’ve gone to an event where…

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Where Should I Stick That? : Tips for the Leave-Behind

Leave behind marketing materials

by Kim Tonkovich; February 05, 2021 There are TONS of reasons why your print marketing collateral should always be an integral piece of your advertising efforts.  In a Forbes article titled, “The Art of the Leave-Behind: Why Print Collateral Will Always Have a Place in Marketing,” Adam Wagner points out that, “Marketers who see the…

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Gotcha! The Art of Behavioral Economics and Consumer Influence

Behavioral Economics and Consumer Influence

by Kim Tonkovich; November 12, 2020 Behavioral Economics, in general, is a field of study related to how certain stimuli affect consumer economic decisions.  When you bought your big screen TV, are you sure YOU really picked it out?  How much control do you think you have over your own purchasing decisions?  And how do…

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