Strategic Marketing
Source3Media Has Achieved G7 Master Facility Colorspace Qualification
by Kim Tonkovich; October 12, 2021 Source3Media Has Achieved G7 Master Facility Colorspace Qualification G7 Master Facility Colorspace is the highest Idealliance distinction, demonstrating that our facility has proven quality leadership in print, premedia, and creative services. This high level of distinction is the most stringent, and shows that Source3Media is maintaining extremely tight tolerances…
Read MoreA Timeline History of Advertising
by Kim Tonkovich; June 08, 2021 A Timeline History of Advertising There’s a lot that can be learned from hundreds of years of history in advertising, with some methods invented centuries ago still used today. Here we have a fun and interesting glimpse of the past and the evolution of advertising through today. 1440-1450 Johannes…
Read MoreHow To Build a Following and Convert Followers Into Customers
by Kim Tonkovich; May 24, 2021 How To Build a Following and Convert Followers Into Customers Your business blog and social media posts are of course great ways to not only communicate with your existing customers, but also your followers and other potential customers. Using these platforms to post business updates, informative content, and other…
Read More50 Marketing Statistics You NEED To Know For Your 2021 Campaign
by Kim Tonkovich; May 10, 2021 50 Marketing Statistics You NEED To Know For Your 2021 Campaign Methods of marketing are ever-changing and will continue to evolve well into the future. If you want to stay at the forefront with your business, it’s important to keep up with new methods and trends on an ongoing…
Read More2021 Guide to a Successful Trade Show Booth
by Kim Tonkovich; April 12, 2021 2021 Guide to a Successful Trade Show Booth Exhibiting and sponsoring at a trade show can be a huge investment. Most businesses measure the success of their trade show by the number of leads retrieved and the ROI. With events starting up again in 2021, it’s important that you…
Read MoreCome In, We’re Awesome! : Tips for Designing Your Signage
by Kim Tonkovich; March 29, 2021 Come In, We’re Awesome! : Tips for Designing Your Signage As you know, there are countless types of business signs in many different shapes and sizes. There are outdoor signs, indoor signs, posters, banners, table tents, LED signs, window graphics, directional signs. You name it…there’s a sign for it!…
Read MoreCan I Still Have a Catalog?
by Kim Tonkovich; March 15, 2021 Can I Still Have a Catalog? Especially during a time when shoppers may be feeling a little leery about walking into a brick and mortar store, it’s more important than ever for businesses to get creative and explore various marketing channels that can help drive sales. Since the first…
Read More10 Super Hacks to Get More Blog Post Shares
by Kim Tonkovich; March 01, 2021 10 Super Hacks to Get More Blog Post Shares You might think or might have heard that if you create well-written, informative, compelling content, that followers will find you, and your audience will grow like wildfire. Well…unfortunately the “if you build it, they will come” philosophy doesn’t really apply…
Read MoreDoes Your Package Have Swag? : Custom Package and Box Design, Part 1
by Kim Tonkovich; February 15, 2021 Does Your Package Have Swag? : Custom Package and Box Design, Part 1 We’ve all heard the saying, “That person has swagger.” In modern times, swagger is used to describe someone that has an attractive sense of style, skills, and charisma. Or perhaps you’ve gone to an event where…
Read MoreWhere Should I Stick That? : Tips for the Leave-Behind
by Kim Tonkovich; February 05, 2021 There are TONS of reasons why your print marketing collateral should always be an integral piece of your advertising efforts. In a Forbes article titled, “The Art of the Leave-Behind: Why Print Collateral Will Always Have a Place in Marketing,” Adam Wagner points out that, “Marketers who see the…
Read MorePaper Packaging : The Natural Choice
Source3Media Inc; January 18, 2021 7 Powerful Reasons Why Paper-Based Packaging Is The Natural Choice for Brands, Retailers and Consumers. Use the scroll bar in the box below to read through the article. Hover over the top to view icons to download or print… Powered By EmbedPress Source3Media’s professional graphic designers are ready to help…
Read More7 Things You Didn’t Know About Posters : And Why They’re Essential in Advertising
by Kim Tonkovich; January 05, 2021 I’m sure we all remember a time when we hung posters of our favorite rock bands, sports teams, and even supermodels on the walls in our bedrooms and dorm rooms. Take a second and think of a couple you had…Makes you smile doesn’t it? Now you might even want…
Read MoreCrushing a Rock Star Website Design – Part 4 (Analyzing Your Site Performance)
by Kim Tonkovich; December 14, 2020 Congratulations! In the first 3 parts of our series, you’ve CRUSHED your Rock Star Website Design, BOOSTED your search engine rank, and have taken the steps to drive traffic to your website! BUT NOW HOW DO YOU KNOW IF ALL YOUR HARD WORK ON YOUR WEBSITE DESIGN, SEO…
Read MoreCrushing a Rock Star Website Design – Part 3 (Promoting Your Website)
by Kim Tonkovich; December 07, 2020 In the first 2 parts of our Crushing a Rock Star Website Design Series, we reviewed some Website Design Basics and how to Boost Your Search Engine Rank. Once your website design is looking sharp and optimized, it still takes time for your site to creep it’s way up…
Read MoreCrushing a Rock Star Website Design – Part 2 (Boosting Your Search Engine Rank)
by Kim Tonkovich; November 30, 2020 There are nearly 2 BILLION sites on the web, of which about 400 million are active. After Part 1 of our Crushing a Rock Star Website Design series, now you may have an awesome website design! But it doesn’t matter if no one can FIND IT! 61.77% of Internet…
Read MoreCrushing a Rock Star Website Design – Part 1 (Website Design Basics)
by Kim Tonkovich; November 23, 2020 Perhaps you’ve noticed for quite a while that your website hasn’t been bringing you new business. And you realize that it’s been years since you’ve updated it. Well, in a remote work COVID economy that can be a big problem! Your website design is critical for your brand. And…
Read MoreGotcha! The Art of Behavioral Economics and Consumer Influence
by Kim Tonkovich; November 12, 2020 Behavioral Economics, in general, is a field of study related to how certain stimuli affect consumer economic decisions. When you bought your big screen TV, are you sure YOU really picked it out? How much control do you think you have over your own purchasing decisions? And how do…
Read MoreOooh, That Feels Good! … The Love of Print on Paper and How It Helps You Sell
by Kim Tonkovich; November 05, 2020 In our modern digital age of electronic communication, online shopping, social media, and everything virtual…don’t you just sometimes miss touching stuff? Remember back in the day when if you wanted to talk to your friends, you got on your bicycle and had to go FIND them? That was fun…
Read MoreModern Branding & Logo Design Trends
by Kim Tonkovich; October 28, 2020 To say that creating a logo to represent your brand can be challenging is a huge understatement. Your logo isn’t merely a symbol, it communicates your company’s identity. It’s the image that consumers remember and recognize. So it is CRUCIAL that your logo is unique, makes an impression, and…
Read MoreSave a tree! Print more stuff!
Wait…what? by Kim Tonkovich; October 26, 2020 Throughout the years, how many times have you decided not to print and to instead send or receive something electronically, saying, “Save a tree!” You probably can’t even count. But I’ve got news for you. The much publicized notion that refraining from printing and opting for electronic communications…
Read More10 Must-Have Marketing Materials for your Business
by Kim Tonkovich; October 13, 2020 Your marketing collateral is like a 24/7 sales executive that promotes and represents your business. Branding is essential everywhere in your company. The right type of marketing collateral with a targeted message will help build awareness, generate leads, promote products, and re-engage existing customers. Your brands’ identity system, which…
Read MoreReimagine Your Expectations!
We are excited to announce that Source3Media is growing! In addition to the quality printing you’ve come to expect from us, we’ve expanded our creative brand development and strategic marketing capabilities. In September of 2018, owner and Creative Director of Roux Creative, Joe Moore, merged his creative team with Source3Media. For over 20 years, Joe…
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