Behavioral Economics Archives

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Gotcha! The Art of Behavioral Economics and Consumer Influence

By Kim Tonkovich | November 12, 2020 |

by Kim Tonkovich; November 12, 2020 Behavioral Economics, in general, is a field of study related to how certain stimuli affect consumer economic decisions. When you bought your big screen TV, are you sure YOU really picked it out? How much control do you think you have over your own purchasing decisions? And how do…