Posts Tagged ‘Brochure Design and Printing’
Where Should I Stick That? : Tips for the Leave-Behind
by Kim Tonkovich There are TONS of reasons why your print marketing collateral should always be an integral piece of your advertising efforts. In a Forbes article titled, “The Art of the Leave-Behind: Why Print Collateral Will Always Have a Place in Marketing,” Adam Wagner points out that, “Marketers who see the big picture are…
Read MoreDoes Your Package Have Swag? : Custom Package and Box Design, Part 1
by Kim Tonkovich Does Your Package Have Swag? : Custom Package and Box Design, Part 1 We’ve all heard the saying, “That person has swagger.” In modern times, swagger is used to describe someone that has an attractive sense of style, skills, and charisma. Or perhaps you’ve gone to an event where you get a…
Read MoreGotcha! The Art of Behavioral Economics and Consumer Influence
by Kim Tonkovich; November 12, 2020 Behavioral Economics, in general, is a field of study related to how certain stimuli affect consumer economic decisions. When you bought your big screen TV, are you sure YOU really picked it out? How much control do you think you have over your own purchasing decisions? And how do…
Read MoreOooh, That Feels Good! … The Love of Print on Paper and How It Helps You Sell
by Kim Tonkovich; November 05, 2020 In our modern digital age of electronic communication, online shopping, social media, and everything virtual…don’t you just sometimes miss touching stuff? Remember back in the day when if you wanted to talk to your friends, you got on your bicycle and had to go FIND them? That was fun…
Read MoreSave a tree! Print more stuff!
Wait…what? by Kim Tonkovich; October 26, 2020 Throughout the years, how many times have you decided not to print and to instead send or receive something electronically, saying, “Save a tree!” You probably can’t even count. But I’ve got news for you. The much publicized notion that refraining from printing and opting for electronic communications…
Read More10 Must-Have Marketing Materials for your Business
by Kim Tonkovich; October 13, 2020 Your marketing collateral is like a 24/7 sales executive that promotes and represents your business. Branding is essential everywhere in your company. The right type of marketing collateral with a targeted message will help build awareness, generate leads, promote products, and re-engage existing customers. Your brands’ identity system, which…
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