Flavio Briatore is a name that rings a bell for both Formula One fans and those who follow the world of luxury business. From managing championship-winning F1 teams to owning high-end nightclubs and fashion brands, Briatore’s career has been nothing short of spectacular — and sometimes controversial. With an estimated net worth of $400 million, it’s no wonder people are curious about how he built his fortune. So, how did Briatore make his millions? Let’s find out.
Who Is Flavio Briatore?
Born in 1950 in Verzuolo, Italy, Flavio Briatore’s journey to becoming a millionaire wasn’t exactly smooth. In his younger years, he earned the nickname ‘Tribula’ for his restless ambition. He kicked off his career by opening a restaurant named after this nickname, but his entrepreneurial spirit quickly led him into finance. However, things didn’t go as planned — Briatore was convicted of fraud and received a three-year prison sentence, which he never served.
His fortunes took a turn for the better when he started working for Luciano Benetton. It was through Benetton that Briatore stepped into the world of Formula One, eventually becoming the team principal of Benetton and later Renault, leading teams to multiple world championships with legends like Michael Schumacher and Fernando Alonso.
The ‘Crashgate’ Controversy
Of course, you can’t talk about Briatore’s F1 career without mentioning the infamous ‘Crashgate’ scandal. During the 2008 Singapore Grand Prix, Briatore was accused of orchestrating a deliberate crash by Nelson Piquet Jr. to help Fernando Alonso win. The fallout was massive — Briatore was banned from Formula One by the FIA, a ban that was lifted in 2010. Despite the controversy, his influence in F1 was undeniable, and he made a surprising comeback in June 2024 as an Executive Advisor for Alpine.
How Did Briatore Make His Money?
While Formula One played a significant role in his wealth, Briatore’s bank account wasn’t built solely on racing. He ventured into multiple business arenas, from luxury nightclubs to high-end restaurants and even fashion. His Billionaire Italian Couture brand became a symbol of opulence.
Briatore also owned the Queens Park Rangers football club for a time, adding to his diverse portfolio. On top of that, his investments in real estate and other ventures have been lucrative. It’s safe to say Briatore knows a thing or two about multiplying money.
What About His Yacht, ‘Force Blue’?
It wouldn’t be Briatore without a touch of extravagance, right? His yacht, ‘Force Blue,’ is worth an estimated $20 million, with annual running costs hitting around $2 million. Built by Royal Denship in 2002, the yacht is a floating symbol of his wealth and lifestyle.
Is Flavio Briatore Married?
As of now, Briatore isn’t married. He was married to Elisabetta Gregoraci in 2008, but the couple split in 2019. Despite the divorce, they maintain a friendly and respectful relationship.
Before Gregoraci, Briatore was involved with supermodel Heidi Klum. Their relationship was brief but made headlines, especially when Heidi became pregnant with their daughter. However, Briatore chose not to acknowledge the child, and the two parted ways.
What Does Flavio Briatore Do Now?
Currently, Briatore is focusing on his advisory role for the Alpine F1 Team, assisting Renault executives in pushing the team up the F1 grid. Beyond Formula One, he continues to expand his business empire, with a strong presence in the luxury hospitality and fashion industries.
A Controversial Yet Captivating Legacy
Flavio Briatore’s life reads like a mix of a business manual and a tabloid — full of risk, reward, and a fair share of controversy. Love him or hate him, there’s no denying his knack for business and his influence on Formula One. With an estimated net worth of $400 million, Briatore’s story is a testament to the highs and lows of making it big.
For now, all eyes are on what Briatore does next, both on the F1 grid and beyond.
